Become the Leader People Trust—Before You Say a Word.

The world has gone virtual. Your leadership can’t afford to look average. Join the Executive Presence Accelerator™ and master the COMMAND Method™ to become unforgettable on camera.

Command the Camera Programs

  • Available for individuals or teams of 5 or more
Screen Power Kickstart

Screen Power Kickstart

Entry Level

Immediate, high-impact results that set the stage for long-term transformation.

Duration: 1–2 weeks | 1–2 sessions

  • Signature Look Breakthrough: personalized style guidance
  • Quick-Win Presence Audit: feedback on voice,breathing, posture, and Zoom setup
  • Screen Power Starter Guide: actionable tips for lighting, vocal warm-ups, and body language
  • High-Energy Kickoff Webinar: Step Into Your Power on Every Screen
click to learn more
Screen Power Kickstart

Executive Presence Accelerator™

Core Level

Comprehensive coaching for a polished, camera-ready brand.

Duration: 8–12 weeks | 6–10 sessions

  • All Kickstart components
  • Full Presence Diagnostic: deep dive into your visual, vocal,breathing and virtual impact
  • Personalized 1:1 Coaching: 6-module curriculum covering image, studio, vocal power, body language, brand elevation, and media strategy
  • Brand Showcase Presentation: curated portfolio of your transformation
  • Weekly Office Hours: live Q&A for ongoing support
  • Studio in a Box™ Basic
click to learn more
Screen Power Kickstart

Media Mastery

Premium Experience

White-glove, done-for-you transformation for elite leaders and teams.

Duration: 6 months | 10–15 sessions + ongoing support

  • All Executive Presence Accelerator™ components
  • Done-for-You Studio Setup: professional lighting, backdrops, and gear
  • On-Location Coaching: in-person training at your location
  • Team Branding Audit: align your team’s on-camera presence
  • Elite Styling & Brand Strategy Session
  • Screen Power Brand Kit: custom video intros, headshots, and social media assets
  • Lifetime Access to online course + priority booking
  • Exclusive invite to Screen Power Summit
click to learn more

The COMMAND Method™

A 7-Step System to Project Authority, Charisma & Confidence On-Camera

C

Clarity

Define your message & visual brand

O

On-Camera Setup

Build your studio & visual authority

M

Master Your Voice & Breathing

Strengthen vocal presence & pacing

M

Mindset & Body Language

Internal confidence, non-verbal signals

A

Authority Delivery

Speak with conviction

N

Next-Level Influence

Sustain & scale your presence in public/media

D

Digital Leadership

Use media to lead teams, inspire change

Studio In A Box™

Studio In A Box™

A unique studio starter kit to help you grow your image.

Product Delivered to you, available in three levels.

  • Basic: Everything you need to be camera ready.
  • Professional: An elevated product with more tools to be your best on camera
  • Custom/Corporate: A complete custom product to fully transform your image on camera.

Invite Me to Speak

Elevate your team's on-camera presence with an inspiring keynote or workshop from Dor at your next conference or event.

Placeholder Image

Dor is keen on delivering a consistent, sustainable and professional image, which is critical in a world where video is replacing print as the primary means of communication and influence.

REPRESENTATIVE TOPICS

  • Projecting Your Leadership Brand
  • Making a Great First Impression
  • Cultivating a Powerful Presence
  • The Power of First Impression
  • Mastering Your Personal Brand / Visual Image
  • Building a Winning Personal Brand

We know not only what it takes to create a stunning image but also how to have a lasting positive visual impact on your performance and success.

A la carte Personal Services

  • Available for individuals or teams of 5 or more

Want to learn more?

BOOK NOW

Set the Scene

Build your home studio - lighting, BG, etc.

Hair & Makeup

Create your signature look

Strengthen Your Voice

Vocal and breathing exercises

Dress for Success

Re-style your wardrobe

First Impression

Body and facial language training

Creating Your Best Virtual Presence

What Makes Your Presence?

Your visual image becomes a brand that matters the second you perform in front of a camera, whether on air in a TV reporting function, a public business presentation, working remotely via video conference, teaching online classes or creating videos for social media.

I promise to find the best photogenic angle to improve your appearance on camera and heighten your brand.

Consulting Expertise

LEARN MORE

Personal Brand & Corporate Look

click to learn more
Securing your financial future.
  • Face structure analysis
  • Coloring assessment of the skin complexions
  • Focus on strong and unique features of the client
  • Make-up application with lesson
  • Customized Image Kit with make-up products
  • Haircut
  • Hair color
  • Hairstyling
  • Wardrobe styling for professionals on air, video and TV

Remote Work, Light, Camera, Staging

click to learn more
Designing user-centric products.
  • Light setting
  • Background design
  • Body language
  • Staging
  • Sound
  • Camera placement and angle

Consulting Services

FREE 15 MINUTE CONSULTATION

One-on-One Session

click to learn more
One-on-One Image consulting for
  • C-Level and senior executives
  • High profile personalities and public figures
  • Independent consultants
  • Post-graduates students and early career professionals Journalism/ Law/ Finacial Services
Creation
  • Image Consultation
  • Client’s office possibly, 45min
  • Meeting in person
  • Creating strategy for image
  • Face structure analysis
  • Coloring assessment of skin complexions
  • Focus on strong and unique features of the client
Execution
  • Hair
  • Hair salon, 1-3h
  • Custom design hair-do, execution of image creation
  • Follow up appointments approx. 5 weeks
Make-up / Grooming
  • Professional Make-up place or client’s office, 2-3h
  • Step by step instruction for custom designed make-up application
  • Materials provided
Customized Image Kit
  • For each client custom selected high-end make-up/grooming supplies and accessories
  • Selected and distributed by Dor Lata
Follow-Up Service
  • Touch-Up Session
  • Meeting in person or via video/skype for checking image
  • Order refills for Image Kit
  • Reminder every 5 weeks email follow up for hair-do appointments etc.

Small Group Hands-on Workshop

click to learn more
Practice workshop small group of up to 5 people
Introduction to Personal Brand Development
  • Hands-on training in professional makeup / TV studio
  • Custom makeup lesson and hair design
  • Personal makeup kit and understanding of makeup supplies
  • Tools and accessories for makeup application and hair styling

Seminar & Speaking Engagement

click to learn more
Image consulting seminars and training for:
  • Corporate leadership development efforts
  • Professional groups and industry conferences
  • Graduate school and executive education programs

Business Operation Support

click to learn more
Structuring business partnerships on discount rates and promotional samples for:
  • Alliances with cosmetic and hair product companies
  • Hair salons and promotional samples
  • Collaborating with clothing /wardrobe companies
  • Photo and video crews for production and commercial purpose

CONTACT

For any inquiries, please call or email:

917-667-6830
dorlata@mediaspotlightcoaching.com

Address:

New York, NY