Dor Lata is the founder of Media Spotlight Coaching and creator of the transformational Command the Camera™ Program, helping executives, professionals, and teams master their on-camera presence in today’s video-first world.

With a career spanning global media, performance, and image consulting, Dor equips clients to communicate with clarity, confidence, and influence—whether on television, in the boardroom, or on Zoom. Her signature methodology, The COMMAND Method™, guides clients through every aspect of digital presence: from crafting a signature look and optimizing home studios to mastering vocal delivery, body language, and stage presence. She also developed Studio in a Box™, a practical toolkit for professionals to set up a polished on-camera environment anywhere.

Before founding Media Spotlight Coaching, Dor served as Creative Director at Bloomberg TV, leading global beauty and image operations across Europe, Asia, the Middle East, and the Americas. She has worked with world-renowned leaders and celebrities, including Michael Bloomberg, Warren Buffett, Bill Gates, Plácido Domingo, Linda Evans, Kevin Bacon, Stephanie Ruhle, and Betty Liu. She also contributed her expertise as an On-Air Designer for Dan Abrams’ live broadcasts with NewNations.

A professionally trained singer and performer, Dor has toured internationally as a lead vocalist, bringing a unique understanding of stage presence and performance dynamics to her coaching. This powerful blend of media expertise, performance artistry, and image strategy positions her as a trusted advisor for leaders who want to command attention, inspire trust, and deliver impact on every screen.